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Social Media Check partners with Isthmian Football League to promote better use of social media in sport

Solution available to officials, players, coaches and supporters at an exclusive rate.

Manchester: 5/2/2022: Social Media Check (SMC) today announces an agreement with the Isthmian Football League to provide its market-leading software solution at an exclusive rate to officials, players, coaches and supporters of Isthmian League clubs.

SMC is a fully automated risk assessment service that checks an individual’s social media history. An approved App partner of major social media platforms, it checks both public and private posts with the individual’s consent, returning a comprehensive report in under thirty minutes irrespective of the number of posts that have been generated.

Nowadays most people have a significant social media footprint and posts can say a lot about an individual’s attitude, beliefs and behaviours. High-profile cases in entertainment and sport have demonstrated how damaging even historic posts can be to an individual or organisation. Many more don’t get the media spotlight but are equally costly. Indeed, it is becoming increasingly commonplace for social media conduct to be scrutinized by organisations to avoid embarrassment or even financial penalties. 

“We applaud the Isthmian Football League for its proactive stance in helping to educate individuals on the appropriate use of social media and its potential impacts. It’s difficult to remember everything you might have posted online. We have short memories but social media doesn’t. SMC enables you to edit or delete a post that doesn’t reflect your true values today”, said Nic Whelan SMC business development director.

SMC is increasingly being used across a wide variety of markets in the public and private sector where vetting is required in the hiring process or where companies want to ensure individuals meet their corporate values. The solution has been developed using machine learning and algorithms eliminating the need for manual searching or the possibility of unconscious bias. It identifies risks across seven categories: toxic language, extreme groups, violent images, hate speech, swearing and profanity, adult images and negative sentiment.

“We see great benefits in our League promoting this service to our clubs and are pleased to be able to offer them an extremely attractive, preferential rate for their members to take advantage of this solution. It dovetails nicely with the FA’s Code of Respect campaign and we are pleased to be driving something positive towards that ongoing initiative at a grassroots level. Understanding the impact of a social media post should be an important deterrent to people posting online abuse or racial and homophobic slurs,” said Nick Robinson, Isthmian Football League chairman.

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